Keyword is one of the main thing in Search Engine Optimization. The target keyword of the page must be in the page including heading, anchor text and Meta tags. It is very difficult to get top rank in search engines for a particular keywords even if your website has good PR and back links. It is only due to lack of SEO techniques.
Remember these points when targeting the keywords:
1. In starting, Don’t target your page only with single keyword. Use keywords combination. If your website is related to SEO in India, target it by "India SEO" or by SEO services.
2. Must Use keyword suggestion tools to find the idea of keywords for a particular page. The popular keyword suggestion tools are Google, keyword discovery, etc.
3. Make sure that you must use your keyword in heading tag, 1-2 times in title and description, means not more than 7-8 times. Do not repeat it excessive to get higher in search engine ranking. It is against the search engine guidelines and your website can be penalized.
4. A Title tag should not be more than 5-15 words, description should be within 200-225 words and keywords should not more than 150 words.
5. If you are going to use images then insert alt text relevant to the image name. Use short text and if possible use keyword in the alt text.
6. Use your page keyword in anchor text and it must be relevant and related text according to the page. Do not use text irrelevant to the page.
Remember these points when targeting the keywords:
1. In starting, Don’t target your page only with single keyword. Use keywords combination. If your website is related to SEO in India, target it by "India SEO" or by SEO services.
2. Must Use keyword suggestion tools to find the idea of keywords for a particular page. The popular keyword suggestion tools are Google, keyword discovery, etc.
3. Make sure that you must use your keyword in heading tag, 1-2 times in title and description, means not more than 7-8 times. Do not repeat it excessive to get higher in search engine ranking. It is against the search engine guidelines and your website can be penalized.
4. A Title tag should not be more than 5-15 words, description should be within 200-225 words and keywords should not more than 150 words.
5. If you are going to use images then insert alt text relevant to the image name. Use short text and if possible use keyword in the alt text.
6. Use your page keyword in anchor text and it must be relevant and related text according to the page. Do not use text irrelevant to the page.
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